Clearwater Beach Marriott Suites on Sand Key
1201 Gulf Boulevard
Clearwater Beach, Florida
727-596-1100
Hotel website

WIRED EAST

February 17-19, 2012

The Clearwater Beach Marriott is located on the beautiful Gulf Coast on Florida's Sand Key.

Course Agenda

PARKING
Complimentary on-site parking.

AREA AIRPORTS
Tampa - TPA
Hotel direction: 23 miles W
Driving Directions: Accessible via FL-60 West to Clearwater. Take 3rd roundabout exit, continue on Coronado Dr, curve right onto Hamden. Turn Left on S. Gulfview Blvd (FL 699) turn slight to the right onto Gulf Blvd and over bridge. Hotel is on the left.

St Petersburg - PIE
Hotel direction: 12 miles W
Driving Directions: Take 686 West/Roosevelt Blvd. (9.5 miles). Turn right onto Gulf Blvd. (3.7 miles). Marriott is on the right.

Alternate transportation: Super Shuttle; fee: 26 USD (one way); on request
Estimated taxi fare: 50.00 USD (one way)

Get to know your speakers.

Jackie Dorst - Hu-Friedy

Does your orthodontic office need an Extreme Sterilization Makeover or an update and reorganization? Are you building a new office? Busy orthodontic practices clean and sterilize 600 to 1000 instruments every day. The ortho sterilization area must be organized and have the right equipment to ensure sterile instruments for each patient visit. An in-efficient instrument sterilization room slows down the clinical team. When the sterilization space is too small, counter tops cluttered, cabinet storage limited, and the clinical team is frustrated - it's time for a sterilization makeover! With real ortho office photos, Jackie will show you how to de-clutter, organize and maximize space for efficiency. You will learn the 3 Basic Principles of Sterilization Design. Sterilization is a system, and all components of the system must be integrated – instruments, cleaning & sterilizing equipment and delivery system. Jackie will review the best components for orthodontic instrument sterilization then she will put it all together when she "Moves that Bus!"
   

Joyce Matlack - Matlack-Van Every Design Inc.

Joyce Matlack has specialized in dental office planning and design since 1981. Prior to entering the interior design field Joyce was a dental hygienist, where she gained valuable experience in office procedures, patient flow, operating conditions, and the philosophy of proper patient care. Joyce will show the very latest in orthodontic office design, and discuss the proper selection of office space, contractors, equipment, and other project management services.
   

Jeff Wherry - Treloar & Heisel

An orthodontist who is establishing a practice is inundated with a huge amount of financial planning information originating from various sources. Ultimately, the orthodontist's financial future may be dependent upon financial planning decisions made early in their career. Thus, it is important that you, as a new practitioner, take great care in developing a quality financial plan, with a qualified financial professional. The main focus of this presentation will highlight:
  • How to develop a tailored financial plan with a qualified financial professional
  • A general overview of the insurance products that are needed for the new practitioner
  • Retirement, education, and general investing topics
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    Randall K. Berning - Berning and Affiliates

    Attorney Randall Berning is President of Berning & Affiliates, Inc., a firm that has specialized in practice ownership transitions and expansions for over 25 years. Mr. Berning has authored over 100 articles and notes, is the co-author of two ADA publications, Associateships and Valuing A Practice, is the co-author of the AAO materials on valuation and practice financing, and is publisher of The Expert Series for Dentists™. Prior to entering private practice, Mr. Berning served as an Assistant Attorney General for the state of Illinois. Learn the ins and outs and advantages and disadvantages of certain practice transition and succession alternatives. Topics include understanding strategy, creative arrangements, and making a transition choice.
       

    Beth Leach - Practice Marketer

    Marketing your practice can be the most fun and scary part of your new practice development. In this seminar you will learn proven, practical marketing strategies to help you attract new patients from day one. Your practice can thrive from the beginning even in these times of flux through time-tested and newly developed marketing techniques. By the end of the course, you'll learn:
  • The latest techniques in web 2.0 including the use of social networking and online communication
  • How to create clear, compelling marketing and advertising materials that really work
  • How to build a strong, professional referral marketing program that will continue to generate new patients for years to come
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